Working with Max has been nothing short of transformative. When I first engaged him, I was at a crossroads: ready to leave a long career in recruitment but unsure of what came next. Max helped me to clarify where I wanted (in fact, needed) to be, in a completely different space: the wine industry. What started as a fanciful idea to open a cellar door eventually evolved – through Max’s guidance – into launching my own wine distribution business. Thanks to Max’s sharp insight and encouragement, I not only launched this second business but did so having left other unviable options in the dust behind me. Those losses were mitigated before I’d even taken a step in the wrong direction. Max also connected me with invaluable contacts in the industry – some of whom I’m still working with today. Finally, on a personal level, Max stood by me through one of the most difficult chapters of my life. He helped me to navigate intense relationship issues and a near mental breakdown, always maintaining a balance of warmth, empathy, and professionalism. Max has been more than a coach – he’s been a lifeline through both professional reinvention and personal upheaval. I can’t recommend him highly enough.
